Desk notes

The Trenchbook desk notes

3 notes in On-chain · updated weekly

What is a CA tweet? A CA tweet is a post on X sharing a token's contract address, the unique on-chain identifier needed to buy the exact token rather than a copycat. On Solana meme launchpads like pump.fun, over 7 million tokens have launched since January 2024, and Solidus Labs found 98.6% turned out to be rug pulls, making CA verification critical. On-chain
How does paying a crypto KOL actually work? Paying a crypto KOL runs through four steps: booking, often confirmed within 24 hours, payment (in escrow funding or direct payment in stablecoins), the KOL publishing from a tracked link, and verification against on-chain data before funds release. Escrow fees typically run 1% to 5%, and payment often splits 40% at signing, 40% at publication, and 20% after a 30-day review. On-chain
How much does it cost to hire a crypto KOL? A single crypto KOL post costs anywhere from $100 for a nano-tier account under 10,000 followers to $150,000+ for a top-tier name with 1M+ followers. Most mid-tier campaigns pay $1,500–$15,000 per KOL, and a typical five-to-ten-KOL launch wave runs $25,000–$100,000 total. On-chain

These notes describe a paid-placement desk. Nothing here is financial advice, and nothing here promises reach, price movement, listings or trending placement. Most tokens fail.